> consumer CPUs are packaged for user installation
I'd say advanced users or skilled staff.
20+ years ago e.g. Athlon XP had a small CPU die in the middle and 4 round spacers in the corners for a proper heatspreader installation. Despite the CPU die wouldn't clock down and go in flames in case of cooler removal during operation.
Nowadays with a safer CPU monitoring its temperature, one has to risk to remove the heatspreader and replace it with "special" direct die cooling resulting in either a bit more performance or 15-20 grad lower temperatures or a smaller or a silent cooler. One is free to choose.
Sure, even advanced user must take more care working around the naked die. But the technology to make this safer than before could have also matured.
On another note I am waiting for Nvidia's entry to CPU. At some point down the line I expect the CPU will be less important, ( relatively speaking ) and Nvidia could afford to throw a CPU in the system as bonus. Especially when we are expecting ARM X930 to rival Apple's M4 in terms of IPC. CPU design has become somewhat of a commodity.
I don't have really solid evidence, just semi-anecdotal/semi-reliable internet posts:
Eg. https://www.tomshardware.com/tech-industry/more-than-251-million-gpus-shipped-in-2024-according-to-new-research
Nvidia as a whole has been fairly anti-consumer recently with pricing, so I wouldn't be banking on them for a great cpu option. Weirdly Intel is in the position where they have to prove themselves, so hopefully they'll give us some great products in the next 2-5 years - if they survive (think the old lead-up-to-ryzen era for amd)
If they’re swimming in the AI cash and the consumer GPU segment isn’t that important (https://www.visualcapitalist.com/nvidia-revenue-by-product-line/) then why on earth couldn’t they do less price gouging?
It feels a bit like the Intel Core Ultra desktop CPU launch where the prices were the critical factor that doomed an otherwise pretty okay product. At least Intel's excuse is that they’re closer to going under than before, even if their GPUs were pretty fairly priced anyways.
It’s almost like everyone complains about their prices and the fact that they’re releasing 8 GB cards… and then still go and give them money anyways.
[1] there are now 5090 branded cards that use same chip as 5080
Haven't they already started doing this with Grace and GB10?
- https://www.nvidia.com/en-us/data-center/grace-cpu/
- https://nvidianews.nvidia.com/news/nvidia-puts-grace-blackwell-on-every-desk-and-at-every-ai-developers-fingertips
GB10 when it ships might be more interesting, since it'll go into systems that need to support use cases other than merely feeding a big GPU ML workloads. But it sounds like the CPU chiplet at least was more or less outsourced to Mediatek.
[1]: https://gamersnexus.net/gpus/investigating-nvidias-defective-gpus-rtx-5080-missing-rops-benchmarks
[2]: https://nvidia.custhelp.com/app/answers/detail/a_id/5628/~/how-to-check-the-number-of-rops-in-your-geforce-rtx-5090%2F5090d%2F5080%2F5070-ti-gpus