> Their "copilot" brand is so weird and... muddled.
Microsoft can't brand anything cleanly and unambiguously.
"MSN Messenger" / "Windows Messenger" / "Windows Live Messenger" / "Microsoft Lync"
"Internet Explorer" / "Windows Explorer" / "MSN Explorer"
Windows 95 email client "Exchange" / email server platform "Exchange"
"Outlook" / "Outlook Web Access" / "Outlook Web App" / "Outlook.com" / "new Outlook for Windows"
"Microsoft Teams" / "New Microsoft Teams"
"Office Communicator" / "Microsoft Lync" / "Skype for Business" / "Skype" / "Skype for Business Online" / "Skype for Business for Microsoft 365"
The most guffaw-inducing branding, to me, was the recently-announced remote desktop client called "Windows App". That's going to be an easy one for users to search for.
(For guffaw-inducing I suppose there's also the Windows 98-era "Critical Update Notification Tool"[0])
[0] https://en.wikipedia.org/wiki/Windows_Update#Critical_Update...
(Edit: Yikes. I didn't even consider .NET. Windows.NET server. .NET Framework. ASP.NET. .NET Core. Ugh...)
More editing because I can't stop myself:
"Great Plains" / "Navision" / "Solomon" / "Axapta" / "Dynamics AX" / "Dynamics GP" / "Dynamics SL" / "Dynamics NAV" / "Dynamics 365" / "Dynamics 365 for Finance and Operations" / "Dynamics 365 Business Central"
More editing because I was egged-on... >smile<
"Windows Defender" / "Microsoft Defender" / "Windows Defender Antivirus" / "Windows Firewall" / "Windows Defender Firewall" / "Microsoft AntiSpyware" / "Microsoft Security Essentials" / "System Center Endpoint Protection"
Oh, ugh... then there's the whole "Microsoft Proxy" / "Forefront" / "Federated Identity Manager" nightmare.
Then there's "System Management Server" / "System Center" and that whole train of products.
Edit: Forgot SharePoint
"Microsoft FrontPage" / "Site Server" / "Site Server Commerce Edition" / "Office Server" / "SharePoint Portal Server" / "Windows SharePoint Services" / "Microsoft Office SharePoint Server" / "SharePoint Foundation" / "SharePoint Server" / "SharePoint Standard" / "SharePoint Enterprise" / "SharePoint Online" / "SharePoint Designer"
M365 = office 365 plus windows as a service licensing. If you buy your licenses as lifetime with your laptops it is much cheaper to simply subscribe to O365. Thus Microsoft is gating more and more things behind M365 to get companies to pay for the expensive windows subscription.