EvanAnderson
a year ago
0
28
> Their "copilot" brand is so weird and... muddled.

Microsoft can't brand anything cleanly and unambiguously.

"MSN Messenger" / "Windows Messenger" / "Windows Live Messenger" / "Microsoft Lync"

"Internet Explorer" / "Windows Explorer" / "MSN Explorer"

Windows 95 email client "Exchange" / email server platform "Exchange"

"Outlook" / "Outlook Web Access" / "Outlook Web App" / "Outlook.com" / "new Outlook for Windows"

"Microsoft Teams" / "New Microsoft Teams"

"Office Communicator" / "Microsoft Lync" / "Skype for Business" / "Skype" / "Skype for Business Online" / "Skype for Business for Microsoft 365"

The most guffaw-inducing branding, to me, was the recently-announced remote desktop client called "Windows App". That's going to be an easy one for users to search for.

(For guffaw-inducing I suppose there's also the Windows 98-era "Critical Update Notification Tool"[0])

[0] https://en.wikipedia.org/wiki/Windows_Update#Critical_Update...

(Edit: Yikes. I didn't even consider .NET. Windows.NET server. .NET Framework. ASP.NET. .NET Core. Ugh...)

More editing because I can't stop myself:

"Great Plains" / "Navision" / "Solomon" / "Axapta" / "Dynamics AX" / "Dynamics GP" / "Dynamics SL" / "Dynamics NAV" / "Dynamics 365" / "Dynamics 365 for Finance and Operations" / "Dynamics 365 Business Central"

More editing because I was egged-on... >smile<

"Windows Defender" / "Microsoft Defender" / "Windows Defender Antivirus" / "Windows Firewall" / "Windows Defender Firewall" / "Microsoft AntiSpyware" / "Microsoft Security Essentials" / "System Center Endpoint Protection"

Oh, ugh... then there's the whole "Microsoft Proxy" / "Forefront" / "Federated Identity Manager" nightmare.

Then there's "System Management Server" / "System Center" and that whole train of products.

Edit: Forgot SharePoint

"Microsoft FrontPage" / "Site Server" / "Site Server Commerce Edition" / "Office Server" / "SharePoint Portal Server" / "Windows SharePoint Services" / "Microsoft Office SharePoint Server" / "SharePoint Foundation" / "SharePoint Server" / "SharePoint Standard" / "SharePoint Enterprise" / "SharePoint Online" / "SharePoint Designer"

brazzledazzlea year ago
Let's not forget Azure AD is now Microsoft Entra.
EvanAndersonbrazzledazzlea year ago
"Office 365" / "Microsoft 365", too... >sigh<
wkat4242 EvanAndersona year ago
They're actually still separate products. They don't want to sell office 365 but it still exists.

M365 = office 365 plus windows as a service licensing. If you buy your licenses as lifetime with your laptops it is much cheaper to simply subscribe to O365. Thus Microsoft is gating more and more things behind M365 to get companies to pay for the expensive windows subscription.

aragonitea year ago
From Wikipedia: [1]

> Universal Windows Platform (UWP) apps (formerly Windows Store apps, Metro-style apps and Modern apps)...

Ironically, that list misses another former name, "Windows App" (different from the "Windows App" you guffawed at). That name was used around 2017 and used extensively in the 7th edition of Windows Internals.

[1] https://en.m.wikipedia.org/wiki/Universal_Windows_Platform_apps

dark__paladina year ago
To add to this, I have always found the Xbox naming conventions to be confusing, personally. "Xbox One" is the third one, not the original "Xbox" and the two newest models are named almost identically; "Xbox Series X" vs "Xbox Series S".
mikebenfielddark__paladina year ago
I always thought calling it Xbox One was the most bizarre choice in the history of branding and marketing. Given how common it is to retroactively refer to the first item in a series as "One" (Rambo 1, Rocky 1, Playstation 1, etc), it seems intentionally designed to cause confusion.
Narishmamikebenfielda year ago
I find that name even more baffling when the reason they apparently branded the previous one Xbox 360 was so that they wouldn't go against the PS3 with an Xbox 2. Somehow it was now fine for an Xbox One to go against a PS4.
selcukamikebenfielda year ago
This is beyond being bizarre. I have never owned an Xbox, and always thought that Xbox One was a re-release of the original Xbox, similar to the Original PlayStation -> PS One. I am hearing it for the first time here that it was a third generation device.
LelouBildark__paladina year ago
For the latest ones it's fair because the S is a lower tier to the X
pfistLelouBila year ago
Sure, but the problem is S and X sound very similar when spoken, causing more confusion. Try clarifying which one you are talking about in a loud room at a conference.
deeznuttynutzpfista year ago
All that is missing is the "Xbox E", hopefully the next one will be called that. Let's pray we get a special Tesla edition on launch day.
chillfoxLelouBila year ago
It really makes no sense. S is often used to mean the best in context of gaming, think tier lists or items/abilities in some games.
johnfernowdark__paladina year ago
To make it even more confusing, the Xbox One had the mid-generation updates called Xbox One S (slimmer, a few additional features) and the Xbox One X (more powerful.)

So from oldest to newest it's

- Xbox

- Xbox 360

- Xbox One

  - Xbox One S  

  - Xbox One X  
- Xbox Series X and Series S (released simultaneously: S is smaller, X is more powerful)

So for a period of time in stores you might see a One S, a One X, a Series S, and a Series X. If you aren't a gamer, it's a complete mystery which is the newest and most powerful. I'm sure some kids got the wrong console for Christmas, as the One X was at times more expensive than a Series S, despite being an older console that would later not support many games that the Series S supports. This would be even more likely to happen if the Series X was out of stock (so the most expensive Xbox console at the store might be a discontinued model that won't support all the new games.)

In contrast, it's pretty obvious that a PlayStation 5 is going to be better than a PlayStation 4. Yes, a quick search will show which is the newest and most powerful Xbox, but if people have to do research to find out which is your best console and they don't have to do that for your competitor, then you have a confusing naming scheme.

recursivejohnfernowa year ago
I owned an XBox One something. I believed "Series X" was short-hand for "Xbox One X", as I believed that there were maybe other kinds of "Xbox X". I even bought a game that didn't run on my console because it was for a "series" something, which was not actually what I had. "Series" is often used as an english word to identify a product line. Like "Is that the 'premium' series?"

Sometimes I joke about how confusing the xbox names are. I probably couldn't come up with a more confusing set of names if I tried.

bingo3131dark__paladina year ago
Rumour has it (not sure if this was ever confirmed) that one of the big reasons the second Xbox was called the Xbox 360 was to avoid unfavourable number comparisons with Sony. The Xbox launched vs the PS2, which meant the "Xbox 2" would compete against the PS3. As 3 is bigger than 2, it would make the second Xbox look bad. Hence, Xbox 360. Both have a 3, no number issues. For what it's worth, Robbie Bach (former Chief Xbox Officer) is on the record as saying one of the potential names for the second Xbox was just "Xbox 3" to catch up the PS3.

While officially the meaning of the "Xbox One" name was something about it being an all-in-one entertainment system, I would put money on it being chosen as some kind of subliminal naming scheme as it sounds like "Xbox Won".

BitwiseFoolbingo3131a year ago
Steve Ballmer was hoping people would call it "the one". This was also around the time that SkyDrive had to be renamed to OneDrive due to trademark issues with Sky.

I always judge corporations whenever they resort to "One" as a brand because it signals a total lack of creativity and is likely the result of executives fighting each other and settling on the most mundane and inoffensive concept to represent "it does everything".

wkat4242bingo3131a year ago
And then they painted themselves in the corner because 2x 360 is 720 and 720p was just becoming uncool when the xbone came out.
ackfoobara year ago
"Azure Active Directory" (now "Entra ID") and "Active Directory" caused me a great deal of confusion.
EvanAndersonackfoobara year ago
"Active Directory" / "Active Directory Domain Service" / "Active Directory Application Mode" / "Active Directory Lightweight Directory Services" / "Azure Active Directory" / "Entra Id" / "Active Directory Federation Services" / "Active Directory Certificate Services" / "Active Directory Rights Management Services"

Ugh... and don't even get my started about the pronunciation of "Azure" (or the fact that, somehow, they took a project code-named "Red Dog" and named it after the color blue. Then there's the JEt Red and Jet Blue database engines, one of which was used by Active Directory...)

tanseydavid EvanAndersona year ago
Don't forget "Azure Active Directory B2C".
Peanuts99 EvanAndersona year ago
You're forgetting Azure Active Directory Domain Services, which is presumably now named Entra AD Domain Services which is different from Azure AD/Entra AD because it's a managed domain controller in Azure...
zaata year ago
You've missed Defender there

Edit: you updated defender, but you missed the depth of the rabbit hole. There's defender for office 365, there's defender for IoT, for Containers, for cloud, for cloud apps, for identity. There's one for gramma too

flyingswifta year ago
Team Foundation Server -> Visual Studio Team Services -> Azure DevOps
pjoba year ago
One team I was on had a bug where the product name was so long that it was being truncated in the about dialog. It was something like:

Microsoft Dynamics® CRM 2011 for Microsoft® Office Outlook® with Offline Access

biglyburritoa year ago
In 2013, "Team Foundation Services" was renamed to "Visual Studio Online".

In 2015, "Visual Studio Online" was renamed to "Visual Studio Team Services".

In 2018, "Visual Studio Team Services" was renamed to "Azure DevOps Services".

bloafa year ago
Don’t forget “Windows Live Mesh/Windows Live FolderShare/Live Mesh/Windows Live Sync/Windows Live Folders/Windows Live SkyDrive/SkyDrive/OneDrive”

To be fair, they have mostly settled on OneDrive after the lawsuit that forced the name change.

ptka year ago
It’s called “Intune” / sorry, “Microsoft Endpoint Manager” is a way better name / just kidding, it’s “Intune” again! We had you there for a second though!